Collection
Special Issue: Online Grocery Shopping – Current and Future Challenges and Opportunities
Online grocery shopping (OGS) has grown in popularity and relevance in recent years, with the COVID-19 pandemic accelerating the trend. While OGS offers many benefits, such as convenience and flexibility, there are still many questions that remain unanswered about its impact on the retail industry and consumer behavior. For example, it is unclear how the short-term increase in OGS during the pandemic will affect the retail industry in the long term, or how consumer behavior differs when shopping for food online compared to in-store. Additionally, the emergence of OGS has implications for retailers and manufacturers, who may need to change their marketing strategies and analytics in order to adapt to this new sales channel. Furthermore, the rise of OGS may alter the competitive landscape between manufacturer and private label brands. Further research is needed to better understand these and other questions related to OGS. This special issue will be devoted to novel explorations involving any topics of OGS, which may include but not limited to:
• Past evolution and future development of OGS
• OGS from different perspectives (e.g., retailers, manufacturers, or consumers)
• Changes in well-being due to OGS
• Customer segmentation in OGS
• Customer loyalty and retention in OGS
• Assortment planning and assortment management in OGS
• National brands and private labels in OGS
• Different business models for OGS (e.g., pure player, specialists, quick commerce, …)
• Competition between OGS and brick-and-mortar stores
• The relevance of market places for OGS
• Technology acceptance and barriers of OGS
• New technologies and innovations in OGS (e.g., chatbots, …)
• Long-term impact of COVID-19 pandemic on OGS
For this SI, conceptual, constructive, empirical, experimental, or theoretical work is welcome.
Call for Papers Flyer: Online Grocery Shopping – Current and Future Challenges and Opportunities
Editors
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Luis F. Martinez
Luis F. Martinez is Associate Professor of Marketing and Behavioral Science (with Habilitation | Agregação in Management) at Nova SBE, where he is currently Academic Co-Director of the Master’s in Management. He earned his Ph.D. in Social and Behavioral Sciences from Tilburg University. He holds (or held) Visiting Scholar positions at MIT Sloan, VSE Prague, and EM Strasbourg. Prior to joining Nova SBE, he was Assistant Professor at the Business School of Iscte – Instituto Universitário de Lisboa. He is currently serving as an associate editor for the Electronic Commerce Research and the Journal of Organizational Effectiveness.
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Koen Pauwels
Koen Pauwels is Distinguished Professor of Marketing at Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative. Pauwels is the Senior Editor for the Journal of Marketing and the International Journal of Research in Marketing, President-Elect of the Academic Council of the American Marketing Association, and Vice President of Practice at the INFORMS Association for Marketing Science. He serves on the House of Marketing’s Board and on the Editorial Boards of Journal of Retailing and Journal of Interactive Marketing.
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Philipp Brüggemann
University of Hagen, Germany
